THE SCALE
iFLAG × YAAMAVA’ · A GLOBAL RESORT PARTNERSHIP
THE WORLD
IS COMING.
Make Yaamava’ the destination.
From the world’s biggest flag football gatherings to an unforgettable Southern California stay. Let’s turn a global movement into your next guests.
PROPOSED PARTNERSHIP / 2027—2029SOUTHERN CALIFORNIA. GLOBAL REACH.
01 / A MOVEMENT THAT MOVES PEOPLE
The International Flag LeagueMore than a game.
A reason to travel.
iFlag brings athletes, families and fans together across borders. For Yaamava’, that community creates a powerful invitation: stay longer, discover Southern California, and experience a resort worth coming back to.
~1MU.S. travelers · 2027–2028
~500KWest Coast travelers · 2027–2028
~500KCalifornia travelers · 2027–2029
iFlag planning estimates. These geographic and time-period audiences overlap and are not additive or unique-person counts.
OFFICIALLY RECORD-BREAKING
The largest flag football tournament.
11,779 participants. One extraordinary community. International Flag League and BODYARMOR set the Guinness World Records title in Tampa on January 18, 2025.
View the official recordCONNECTED TO BRANDS THAT MOVE CULTURE
Selected iFlag partners, as supplied by iFlag. This is a proposed Yaamava’ partnership.
THE JOURNEY DOESN’T END AT THE FINAL WHISTLE
Come for the competition.
Stay for Yaamava’.
01
Inspire the trip
Introduce the resort through broadcasts, event storytelling and eligible adult campaigns.
02
Make the stay easy
Dedicated booking offers, team travel coordination and planned resort transfers.
03
Create the return visit
Dining, entertainment, spa experiences and post-event invitations worth coming back for.
432 rooms & suitesHighland, California21+ resort experience
02 / A DESTINATION PLAYBOOK WITH HISTORY
LAS VEGAS · 2022–2025We’ve moved the crowds.
Now imagine the check-in.
iFlag’s work with MGM Resorts’ Las Vegas properties demonstrates the scale of a coordinated sports-travel platform. The opportunity for Yaamava’: convert an engaged audience into measurable stays and resort spending.
THE MGM RESORTS LAS VEGAS PORTFOLIO
Selected portfolio properties shown for context. Property-level room pickup was not supplied.
1,500+Traveling teams
100,000+Travelers
~500,000Room nights across the program
ILLUSTRATIVE HISTORICAL ECONOMIC VALUE
$140MModeled direct lodging + non-lodging spend
500,000 room nights × $200 assumed room rate$100M
100,000 travelers × $400 non-lodging spend / trip+ $40M
Volume supplied by iFlag; not independently audited. This scenario estimates potential direct spending if captured by MGM properties, not MGM-reported revenue or profit. No regional multiplier, gaming spend or double counting of lodging. Actual property allocation and traveler definitions require reconciliation.
03 / SEE IT. FEEL IT.
REAL EVENTS. REAL ENERGY.This is what scale feels like.
THE PROOF
A record-setting community
THE BROADCAST
Made for national television
THE EXPERIENCE
An experience beyond the game
THE ACTIVATION
Where brands join the action
THE COMMUNITY
The next generation
04 / THE GLOBAL iFLAG PLATFORM
Big stages.
One connected audience.
From national pride to college rivalries and NFL personalities. Every tentpole creates another way to put Yaamava’ into the travel conversation.
GLOBAL PRIDE. GLOBAL TRAVEL.
Flag World Cup
National teams, collegiate women, youth clubs and adult clubs converge for a week of international flag football. A global stage to introduce Yaamava’ as the resort to visit next.
64 + 64Men’s + women’s national team targets
128Collegiate program target
JAN 2028Tampa · proposed World Cup
15,000 athletes · 60,000 fansAdditional division targets: 500 youth clubs · 1,000 adult clubs · 64 high school girls teams. January 11–17, 2028 · Tournament Sportsplex of Tampa Bay.
THE WORLD CUP COMPETITION
Every part of the game. On one stage.
64 MEN’S + 64 WOMEN’S TEAMS
Pride has no borders.
Flags from the World Cup invitation platform. One global stage.
Competition counts are planning targets from the World Cup reference proposal. Logos and flags illustrate the invitation platform; they do not confirm participation or endorsement.
Event profiles draw on iFlag’s current proposal sites. Forward-looking locations, participation targets, programming and broadcast inventory remain subject to final agreements.
05 / THE FLAG WORLD CHAMPIONSHIPS
A world record.
Right on your doorstep.
The Flag World Championships is iFlag’s Guinness World Record-setting event. An extraordinary gathering of teams, athletes and traveling fans — held just 20 minutes from Yaamava’, according to iFlag’s event plan.
THE WORLD’S LARGESTFLAG FOOTBALL TOURNAMENT
1,500Teams
20Countries
41U.S. states
12,000Athletes
75,000+Travelers
85,000+Regional room nights
Event figures and 20-minute drive estimate supplied by iFlag; final venue, traffic and hotel allocations to be confirmed. Regional demand spans multiple properties. The official 2025 Guinness record recognizes 11,779 participants.
FROM OUR NATIONAL BROADCAST LIBRARY
The energy. The competition. The national stage.
Archive CBS Sports footage from iFlag’s supplied library, showing the broadcast experience across its event portfolio.
06 / YOUR SIGNATURE PROPERTY
The world’s game.
Your name on the stage.
Presenting Sponsor of the Flag Football World Championships, annually on CBS Sports. An Ontario, California event platform positioned to make Yaamava’ the natural resort extension of the trip.
WORLD CHAMPIONSHIPS × YAAMAVA’
Your brand. The championship identity.
Proposed presenting-sponsor badge and custom broadcast stadium.
1,500Teams · iFlag event plan
75K+Travelers · annual planning target
85K+Room nights · regional event demand
20Minutes to resort · iFlag estimate*
FROM THE SIDELINES TO LIVING ROOMS
A resort brand built into the broadcast.
National broadcast hours
Six total hours on CBS Sports, with Yaamava’ stadium branding integrated into the event environment.
CBS commercial units
Two 15–30 second national commercial units per hour × six hours.
Resort featurette
One dedicated two-minute resort story within the broadcast.
ESPN World Cup unit
One 15–30 second national commercial unit in the World Cup broadcast edition during the term.
200+
THE POST-TOURNAMENT STAY
Disneyland rewards, presented by Yaamava’.
A proposed rewards and stay-extension program for 200+ youth, collegiate and adult teams. Yaamava’ hosts eligible guests 21+; family-friendly partner hotels accommodate youth teams and under-21 collegiate guests. Ticket procurement and program terms to be finalized; no Disney affiliation is implied.
*Travel time is an organizer estimate, not a verified route. Confirm the final Ontario venue, traffic and shuttle plan. Regional room-night demand is not a forecast of room nights at Yaamava’. Broadcast placement, rights, scheduling and production details subject to definitive agreement.
07 / STAY IN THE CONVERSATION
A national voice.
A direct invitation.
Official Global Resort Partner of iFlag. Pair event discovery with recurring messages, booking links and destination storytelling throughout the year.
276M
Reported radio network listeners
Daily messaging cadence in iFlag’s supplied digital reach plan.
| Channel | Reported network audience | Cadence |
|---|---|---|
| High school email & textsAthletes, fans and parents | 60 million people | Monthly |
| Collegiate email & textsUndergraduate students | 15.4 million | Monthly |
| Military email & textsActive military personnel | 1.3 million | Monthly |
| Fan email & textsFlag football fans | 5.4 million | Monthly |
| Scholastic email & textsK–12 institutions | 23,900 public high schools · 5,100 private high schools 16,298 public middle schools · 88,000 elementary schools | Monthly |
| Radio messagingU.S. listeners, source demographic 16–55 | 276 million listeners | Daily |
Source: supplied iFlag Digital Reach PDF. Figures describe reported network scale, not guaranteed delivered impressions, opted-in resort prospects or deduplicated reach. Contracted placements and delivery reporting to be agreed. Resort offers must use verified 21+ audiences; youth and school channels are limited to appropriate non-gaming community content.
View the reach planMEASURE THE JOURNEYCampaign links→Resort bookings→Actualized stays→Incremental revenue
08 / SUMMER 2028
The moment arrives.
Make Yaamava’ its gathering place.
Presenting Sponsor of all iFlag LA28-period activations. A resort home for eligible adult guests, live storytelling and the celebration of flag football’s Olympic debut.
INDEPENDENT iFLAG PROGRAMMING · PROPOSEDThe collegiate home base.
Proposed Host Resort for the LA28 College Classic’s eligible 21+ team members, coaches and supporters. Under-21 athletes stay with family-friendly hotel partners.
02 / HIGH SCHOOL CLASSIC16Programs. One unforgettable summer.
Presenting partner of the LA28 High School Classic. Teams stay at approved family-friendly hotels; Yaamava’ serves as the hospitality base for eligible adult guests.
On-property stays for high school teams are not available under the resort’s current 21+ policy.
History deserves
a full house.
A large-scale 21+ watch-party concept at the resort, bringing eligible fans, adult teams and former Team USA players together for flag football’s Olympic debut.
Subject to guest confirmation, venue capacity and public screening rights.The conversation
starts here.
A live content studio at the resort. iFlag’s proposed athlete and creator lineup covers the stories, personalities and biggest moments of the summer.
THE WIDER LA28 ACTIVATION PLATFORM
One presenting partner. Across the summer.
Battle of the BranchesEight military teams in an iFlag competition concept.
Beach ClassicSouthern California beach flag football and fan gatherings.
Free camps & clinicsCommunity flag camps, beach skills sessions and youth development.
Olympic field-trip conceptA ticketed competition visit, subject to ticket availability and applicable rights.
THE VOICES
Stories that travel
beyond the resort.
James BatesCommentaryAudience details on requestCurrent social count to be confirmedView profile ↗
Marshall GreenPlay-by-playAudience details on requestCurrent social count to be confirmedView profile ↗
Ashley DockingSideline reporter23.8KReported social portfolio total · iFlag rosterView profile ↗
Kinsey WolanskiStudio & social3.6MInstagram · source-reported Sept 2026View profile ↗
Nadia BibbsStudio & socialAudience details on requestCurrent social count to be confirmedView profile ↗
Michael BetterStudio & analysisAudience details on requestCurrent social count to be confirmed
Dell BrownStudio & analysisAudience details on requestCurrent social count to be confirmedView profile ↗
Following figures are source-reported snapshots, with platform and date shown where available. Audiences overlap and are not additive. Confirm current platform counts and talent availability before contracting.
A host plan designed for the property.
Yaamava’ currently welcomes guests 21+ only, including hotel stays, dining and events. All on-property activations follow that policy. Youth and under-21 teams require separate partner accommodations. These are independent iFlag events during the LA28 period; no Olympic, LA28 or Team USA sponsorship rights are included.
Resort guest policy ↗09 / THE COMMERCIAL CASE
Turn attention
into arrivals.
A small share of event demand, paired with year-round destination campaigns, can create meaningful value. Explore the assumptions and see the difference between revenue, media value and cash return.
BUILD AN ANNUAL SCENARIO
ILLUSTRATIVE ANNUAL GROSS RESORT REVENUE$7.13M
14,250 incremental room nights × $500 combined spend
Room revenue$4.99M
Non-room revenue · excludes gaming$2.14M
Illustrative media-equivalent value$0.97M
Gross revenue + media value$8.10M
4.05×
Illustrative gross value / $2M sponsorship fee
Not profit ROI; media value is non-cash.
Estimated cash contribution$4.28M
Fee + activation$2.00M
Net contribution after investment$2.28M
Illustrative cash ROI113.8%
View the math, inventory limits and media assumptions +
Demand and inventory. iFlag’s 85,000 annual regional room-night planning figure includes all ages and multiple properties. This model assumes only eligible 21+ incremental bookings at Yaamava’. The default 5% event capture equals 4,250 room nights. With 432 rooms, that volume would need to be spread across at least 10 nights even at full availability, including pre- and post-event stays. The capture slider models demand, not confirmed hotel inventory. Final peak-night availability, baseline occupancy, displacement, eligible audience size and length of stay must be validated. Off-event bookings are a separate year-round assumption, not additional nights during the tournament.
Cash return. Incremental room nights × (room rate + non-room spend) × contribution margin, less $2M annual sponsorship fee and entered activation costs. The default case assumes 5% event room-night capture, 10,000 additional off-event annual room nights, $350 ADR, $150 non-room spend, 60% contribution margin and $0.00 extra activation costs. These are planning inputs, not researched market benchmarks or promised results. Year 2028 adds an assumed $37,500 incremental cost for the 30-room allocation from check-in July 14 to check-out July 24, at $125 per occupied room per night. Taxes, financing and unmodeled incremental expenses are excluded.
Media value. CBS: 12 spots × assumed $25,000 = $300,000. Resort feature: assumed $70,000. World Cup ESPN unit: assumed $50,000 in its delivery year. The model includes that unit only in 2028, the proposed World Cup year. Digital: illustrative 50M delivered adult-qualified impressions ÷ 1,000 × assumed $12 CPM = $600,000. Total $970,000 in 2027/2029 and $1.02M in 2028; no rate card, delivery guarantee or independent valuation is implied. Digital impressions are an illustrative assumption, not the PDF’s reported recipient pool. Radio, earned media, stadium naming and talent exposure carry no additional value here to avoid overlap.
Break-even. With current inputs, 6,667 incremental paid room nights would cover the fee and modeled costs through cash contribution alone. Media-equivalent value is never included in cash ROI. Actual sponsorship ROI requires attributable incrementality and complete cost reporting.
10 / THE PARTNERSHIP OFFER
Three years.
A world of possibility.
Presenting Sponsor of the World Championships.
Official Global Resort Partner of iFlag.
Presenting Sponsor of iFlag’s LA28 activations.
2027$2M
Launch the partnership.
Own the annual championship moment.
2028THE LA28 YEAR
$2MPlus 30 complimentary rooms
July 14–24, 2028
2029$2M
Build on the momentum.
Turn first visits into lasting loyalty.
YOUR PARTNERSHIP, AT A GLANCE
Clear rights.
Tangible deliverables.
Present the World Championships.
- Presenting Sponsor of the Flag Football World Championships on CBS Sports, each year of the term.
- Custom Yaamava’-branded broadcast stadium and championship sponsor identity.
- Official Global Resort Partner of iFlag.
12CBS SPOTS / YEAR6BROADCAST HOURS / YEAR2MINUTE FEATURE / YEAR
- Two 15–30 second national CBS commercial units per hour, across six hours annually.
- One dedicated two-minute resort featurette annually.
- One 15–30 second national ESPN World Cup spot in the World Cup edition during the term.
Keep the invitation in motion.
- Monthly email and text placements across the channels in the supplied iFlag Digital Reach plan.
- Daily radio messaging in the supplied plan.
- Booking links, attribution and campaign performance reporting plan.
Make the resort a gathering place.
- Presenting rights across iFlag’s independent LA28-period activations: College Classic, High School Classic, watch party and iFlag House.
- Proposed post-tournament rewards and stay-extension program for 200+ teams, with age-appropriate accommodations.
- 30 complimentary rooms in 2028: check-in July 14, check-out July 24.
Bring the world to the game.
Bring the guests to Yaamava’.
Connect with iFlag Prepared by Charles Davis · Co-Founder & Co-CEO, iFlag
Proposal for discussion. Sponsorship, broadcast, talent, hotel allocations, activation rights and delivery commitments require mutually executed agreements. Room allocation: check-in July 14; check-out July 24, 2028. Proposed uses are limited to guests 21+. Production, staffing, taxes, travel and activation cost allocations will be documented in the final scope.